How Can a Customer Ruin Your Reputation?
Over the years, technology has become an important part of businesses. Nowadays, companies rely on social media platforms to generate more than 90% of their sales leads. Undoubtedly, more than half of the population is present online. Thus, there is a high probability that the larger percentage of your target population will recognize you through the internet. With that, the number and power of online reviews are also increasing by the day. Moreover, positive reviews give you a competitive edge in the market. On the other hand, negative reviews can ruin your reputation.
Even if there’s only one negative review on your site, ensure you handle it professionally. It can ruin your company’s name. Whether a comment, picture, or video, anything that disqualifies your products and services can become the main cause of your downfall.
The situation can become worse when companies don’t respond to the review. The dissatisfied client can become more irritated and take the issue to the media. Consequently, an unhappy client can brainwash the public. Your target population could thus view you as unreliable and inefficient. Therefore, always monitor all your reviews and ensure they get replies.
In the contemporary world, individuals have become more informed and aware of themselves. However, the anticipations of people continue to rise. Companies are currently challenged to keep up with a wide range of clients’ tastes and preferences. Additionally, most of them are trying to keep up with the current trends. Therefore, getting an unhappy customer once in a while is common. Considering there are many social media platforms. Customers are free to share whatever they want. They could complain about receiving services below their expectations.
You Have No Social Media Strategy
When your customer posts one negative review amidst several positive reviews, your business’s overall rating gets lowered. Additionally, Google will lower your search results and online ranking. So, anytime someone searches for your company, the bad reviews will appear first. Keep in mind that some customers can leave the negative review on all your social media platforms. This way, Google reduces your brand reputation and brand visibility.
Your Social Media Strategy Is Poorly Executed
If your company does not keep track of all comments and reviews on social media platforms, unhappy customers can easily ruin your reputation. For example, if a certain company promised compensation to a customer, and it happens, they don’t keep their promise. Afterward, the customer addresses the issue on their online platforms. When they don’t receive a reply, they will call for attention. They will keep posting negative reviews, and a lot of people, including the media, will see it. At this point, your company gets exposed to the public, and your brand reputation gets tarnished.
Ultimately, a dissatisfied customer has the potential to tarnish your company name. Therefore, companies should strive their best to offer the best products and services based on customer’s requirements.
Additionally, if there happens to be a misunderstanding, address the custom politely and professionally.
Keep in mind that bad news spread much quicker compared to the good news. So, always monitor your online reviews and ensure they get responses. You might also want to check if there’s any recent customer dissatisfied with your services. Occasionally, it can be hard to do this as a business owner. Thus, consider using one of the best reputation management companies like Manage Rep. We have experts who will help you increase your positive reviews. They collect positive reviews using surveys from your customers. If you plan to grow your clientele, Manage Rep is the best company to contact.