How Do You Get Customers to Write a Good Review For Your Company?
Customer feedback is one of the main drivers of a company’s growth in this present age and time. Leave alone other marketing strategies; online reviews have the power to make or break your business. Thus, companies should incorporate a reliable public relations team to generate positive reviews. Moreover, business owners should use various strategies to get their customers to write a review.
Tips for encouraging your clients to leave positive reviews
Conduct your research:
All businesses need to have an online presence. So, conduct thorough research on the most popular sites and ensure your company is present in all of them. This way, it would be much easier to be visible to your target population.
First, create a Google account; Google is the world’s largest search engine. Ensure that you have a Google My Business account. Here, you can fill in your company’s contacts, location, among other relevant information. Afterward, open accounts on Facebook, Instagram, Yahoo, Bing, and other popular social media platforms. Consequently, your clients will have a variety of platforms where they can write a review.
Ease the review process for your customers:
Simplify the process of writing and posting the review. It can be as simple as sending a single link that allows your customers to leave their feedback. Ensure that your customers find it easy to leave their reviews. If not, consider improvising and simplifying the process.
Provide incentives:
Usually, happy customers have no problem leaving positive reviews on online review sites. But it is good to encourage your customers by giving them incentives. This way, they will write fantastic and attractive reviews. Additionally, they will recommend you to most of their friends and family. Incentives can be in the form of discounts or loyalty points.
Take the initiative to request for reviews:
Do not assume that all satisfied customers will leave reviews. Make sure you request them to write a review. You can do this by sending a direct link via email or message. More than half of your past customers will leave a review after you ask them to.
Get customers to write a review shortly after purchase:
The best time to ask for a review is when the customer’s experience is still fresh in their minds. Do not wait for one month to ask for the review. However, avoid requesting the customer too quickly. They can find it irritating. The best time to ask for the review is probably a day or two after purchase.
Reviews can be in the form of surveys:
Consider creating a survey that will help your customers to write a review. The questionnaire can have five questions or less. Make sure that the questions are easy to understand and answer.
Make sure review platforms are accessible through mobile:
Suppose you are using a survey questionnaire or any other form of the review system, ensure that it is visible in smartphones. So, ensure smartphones accommodate the survey to make it easy for your customers to give replies.
Always appreciate your reviewers:
As a business owner, you need to keep track of all your reviews. Identify, read, understand, and reply to every review that comes in daily. Moreover, make sure you appreciate everyone for taking their time to write a review for you. Regardless of being negative or positive, offer polite and professional responses to all the reviews. As a result, your customer base will increase.
Conclusion
Client reviews are the center of many businesses. Business owners should thus employ various factors to get happy customers to write reviews for them. Doing this can be tedious, and this is why we recommend using a dependable reputation management company like Manage Rep.
We have a team of experienced experts who assist you in growing your business by generating positive reviews. We help you reach out directly to your clients and request reviews. In turn, your customer base gets expanded, and your sales go up.
